See how Autodesk customers are using Autodesk® Smoke® finishing effects software.
DDB Group: In-house video production
Team Detroit: The Park post-production facility
Jeremy Hunt: Fix It In Post
Post Asylum: Advertising Spots
Hangloose Film Aps (Denmark)
Skyline Post: Craftsman Tools Commercial
DC Collective: Post-Production Boutique
Stereoscopic 3D for Television
“Smoke is extremely fast and very efficient. It provides a single integrated solution that enables us to complete editing, color grading, visual effects, and finishing jobs in the one suite and all in-house.”
Located in Auckland, New Zealand, DDB New Zealand is a branch of DDB Worldwide and currently has 220 staff. The creative agency works with many high-profile clients, including McDonalds, NZ Lottery, Sky TV, and Cadbury.
The agency provides an end-to-end advertising and marketing service to its clients, including branded TV and radio commercials, retail, and experiential solutions.
In 2013, the agency won a Silver and Bronze Lion for its Hutchwilco: Secret Fishing Spots mobile application at the Cannes Mobile Lions Awards.
The DDB New Zealand production team consists of producers and editors who predominately work across multiple television and radio commercials.
On video projects, the DDB team found the workflow between multiple applications for editing, effects, and color was difficult when frequent editorial changes had to be made.
“We quite often are required to make editorial changes quickly, and it became very difficult to work shot by shot,” says Steve Gulik, senior editor, DDB. “Performing the edits was messy and involved constantly going back and forth. Also, it was hard to time work with audio, and these disruptions meant time was wasted.”
The DDB team was also looking to enhance their 3D visualization capability with improved 3D graphics and text, which was hard to achieve with their existing video production and post pipeline.
DDB team started looking at Autodesk® Smoke® professional video editing and effects software and downloaded a free trial.* Once they were comfortable with the technology, Autodesk partner DVT Solutions helped DDB set-up the hardware and software solution with assistance from Autodesk technical expert Rob O’Neil who provided hands-on training to the team.
Smoke enabled DDB producers to work efficiently with essential video editing and high-end effects tools. Smoke helped the producers easily make changes during the production and make precise timing decisions quickly.
“Smoke has really changed our workflow. Everything is right there on our timeline. We no longer have to export out and don’t have to outsource for color grading. If there is an editorial change, you can simply drag it out and go from there and create versions,” says Gulik.
“In the past, the number of versions we had to create was extremely difficult and frustrating. Now we can do it all in one through Smoke, and it is flexible. Workflow is the key reason we use Smoke. It enables us to complete projects twice as fast as before,” he adds.
“To be competitive in our line of work, you need to be equipped to produce high-quality content and make edits very quickly, often with clients waiting or even watching you work. Smoke is extremely fast and very efficient. It provides a single integrated solution that enables us to complete editing, color grading, visual effects, and finishing in the one suite and all in-house,” says Gulik.
With Smoke, the production team is now able to complete entire projects within one application. They’ve eliminated the wasted time of exporting and creating versions when moving between multiple applications.
“Our production team is usually given raw footage that we must edit, grade, and produce visual effects and graphics. Smoke enables us to take projects from the raw footage right through to the final output. Its intuitive user interface and enhanced workflow capabilities means a quicker turnaround and higher standard achieved for our clients,” says Gulik.
Smoke has finishing tools for 3D compositing, color correction, and motion graphics, which was an important draw card for DDB, whose clients expected 3D technology and high-end production results.
“With Smoke we can push to do more work in-house. In the past, footage would be shot and then sent out to an external facility to be graded. Now we have the confidence to keep those jobs in-house and deliver the best possible solutions for clients,” says Gulik.
“Being able to take a lower budget production and give it higher production values is something we can now achieve easily with Smoke. There have now been quite a few cases where we have included 3D graphics for clients. Our capacity to produce this level of 3D integration really impressed them and was a capability we did not have before Smoke,” says Gulik.
Gulik sees a huge potential for DDB New Zealand with Smoke and is keen to increase his team’s use of the software for upcoming projects. The company is looking forward to adding more seats of Smoke to help expand its creative department.
“Smoke is a one-of-a-kind tool. We are excited to continue to use it to deliver great results for our clients and increase our business profile. Smoke has increased our creative capabilities and reduced the need to outsource work. We will certainly be using the software for high-end production work in future,” says Gulik.
*Free Autodesk software licenses and/or cloud-based services are subject to acceptance of and compliance with the terms and conditions of the license agreement or terms of service, as applicable, that accompany such software or cloud-based services.
|DDB New Zealand customer story (pdf - 591Kb)|