Famous House Of Animation Limited
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"If you compare Flame to other software in the market, the interactivity and the ease of use, are features that no other software has of course, there are other stand-alone software in the market but there is no all-in-one solution like flame out there."
—Jayant Hadke, Creative Director and VFX Head, Famous House of Animation Limited
Famous House Of Animation in Mumbai has relied on Autodesk Flame Premium as its creative finishing solution for high-end post production and it remains the centre piece of its post-production operations. Jayant Hadke, Creative Director and VFX Head of Famous Studios, Mumbai, talks about how Flame Premium is an integral part of their VFX infrastructure, helping them in creating award-winning ad films with ease and efficiency in a quick turnaround time. He recounts the recent award winning Mahindra ad commercial which was created using this versatile solution
Famous House Of Animation (FHOA) is recognised as one of the leading post-production facilities in the country. Established in 1946, the studio has a rich historic legacy. Over the years, it has evolved to become one of the top post-production service studios in the country, serving the needs of TV commercials, international broadcast channels, film makers and advertising agencies from world over.
“We specialize in the post production and VFX for TV Commercials and have worked on 200+ commercials in the past couple of years across various industries. Our setup comprises of a mix of versatile tools, systems, powerful render farms and Autodesk Flame Premium for final finishing and retouching”, informs Jayant Hadke, Creative Director & VFX Head, FHOA.
Famous House Of Animation as the name suggests is famous for its VFX work that is both creative and cutting edge. “Our talented artists and VFX producers bring decades of experience to the table and offer expert conceptual designs, pre-production advice and on-set supervision as well,” says Jayant Hadke. And Autodesk Flame Premium has totally revolutionized the workflow at Famous Studios. The entire finishing workflow can now be executed on one system – editing, graphics, colour correction, effects and delivering the finished piece to the client, all in record time.
A recent ad commercial project executed by FHOA for Mahindra’s range of tractors has received rave reviews. The award-winning project was a challenging one for the studio as it called for multiple complex 3D compositions along with creation of various CG assets. “We had to redo most parts of the ad footage from scratch in terms of CG and VFX as the clients decided to change the lab where the entire sequence was shot in. We had to cut the characters out from the entire footage and replace the whole background. The background was created in 3D and we have done the entire compositing within Flame”, says Jayant.
The Mahindra ad was particularly difficult as the only real entities in the film were the people and everything else around was CG. To address this the studio used the 3D tracker tool in Flame, exported the 3D track to the various 3D artists and then they finally matched the hand movements. “All the shots came from different desktops, hence compositing them was difficult, because they all had to be synced as one seamless shot”, said Jayant.
For high-end post production, Flame Premium acts as one collaborative workflow wherein lead artists can oversee projects in an artist-driven visual environment. Flame artists and assistants can perform finishing tasks at the same time. Flame Premium comes with 2 assistant licenses, Flare and Flame Assist. Flame Assist is cost-effective solution that facilitates Post Production studios to execute jobs such as conforming, Media-management etc. in fast and timely manner, adhering to the demands of the commercial and advertising post production industry. On the other hand, Flare is the compositing assistant to Flame Premium. It helps in executing creative jobs such as Relighting, 3D tracking, Keying etc. Flare is also used to design Logos and Product Pack shots, which are in high demand for todays Commercial Post Production. These products compliment Flame as assistants to achieve high deliverables for commercial and advertising post Production.
For the Mahindra commercial, in the 60 second spot, 30 seconds comprised of a person talking directly to the audience and he had to be removed from the original background and replaced in a new CG background. Hence this 30 second job was distributed amongst Flame Assist and Flare so that the manual job of roto cutting was done by the junior artists and the passes were then sent to the Flame artist for final composites. This efficient distribution of manual and complex tasks across software makes the workflow efficient and seamless. The Mahindra ad film took 20-30 days to finish, end to end, a competitive timeline for a 60 second ad film. The project utilized 2 Flames, 1 Assist and 1 Flare.
Feature films also form a major chunk of work that Famous Studios is involved in and at times, some of the shots tend to be tricky. “At times we have shots with over 1000 frames and it is impossible to track these in any other system,” says Jayant.
Flame Premium boasts of a unified new workflow and it integrates the dynamic Flame desktop, effects and editorial timeline, Batch procedural compositing environment and Action 3D compositing to provide a more efficient method of working. “For every single part of the project from 3D modelling to the final output, we use Flame Premium for our commercials’ work. If you compare Flame to other software in the market, the interactivity and the ease of use, are features that no other software has. Of course, there are other stand-alone software in the market but there is no all-in-one solution like Flame out there”, adds Jayant.
What does the future have in store for Famous House Of Animation? The mantra at Famous is to be recognized as the best post-production house in India and keep delivering the best possible result and experience for their clients by creating the kind of work they have never seen before. And going by the track record of Jayant and his team, Famous House Of Animation is all set to create some amazing work in the future too.
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