| | Guidelines for Use1. Company NameAutodesk, Inc., is our TRADE NAME, or name under which we conduct business, and, when used in that context, never requires the ® or ™ designation. Autodesk, Inc., is a noun. When referring to Autodesk as a company name, with or without the “Inc.,” do not include a trademark designation. Correct: Autodesk reported shareholder earnings.
Incorrect: Autodesk® reported shareholder earnings. Correct: Autodesk, Inc. is the world's leading design software company.
Incorrect: Autodesk®, Inc. is the world's leading design software company. Correct: Get the latest design software tools from Autodesk.
Incorrect: Get the latest design software tools from Autodesk®.
2. Trademarks are AdjectivesThe registered Autodesk trademark is used to distinguish products or other relevant nouns. “Autodesk” when followed by a product name or other noun, such as "software," is a registered trademark and should be designated with the ® (for example, Autodesk® Symbols, Autodesk® software). Do Not Use Trademarks as Nouns
Trademarks are adjectives and should be treated as adjectives, to be followed by the appropriate noun (software, technology, file, functionality) at least in the first mention in the text of a given piece, and thereafter from time to time throughout the piece. After the first mention of a trademark, continue to treat the mark as an adjective, even if the modified noun (e.g., software, technology, file, functionality) is implied. Correct: I installed AutoCAD LT® software on my laptop.
Incorrect: I installed AutoCAD LT® on my laptop.
Do Not Use Trademarks as Verbs or Verb Forms Correct: Use Maya® technology for superb imaging.
Incorrect: Maya-nize your images.
Do Not Use Trademarks as Possessives Correct: The Autodesk® Revit® API is efficient.
Incorrect: Revit’s® API is efficient; Revit's API is efficient.
Do Not Use Trademarks as Plurals Correct: Autodesk sold 3,000 licenses of AutoCAD® software yesterday.
Incorrect: Autodesk sold 3,000 AutoCADs yesterday.
Do Not Abbreviate or Make Acronyms Out of Our Trademarks or Product Names that Include Trademarks Correct: AutoCAD LT® technology is on the cutting edge. Autodesk® 3ds Max® animation software is a star.
Incorrect: LT is cutting edge technology. Max is our animation software star.
Correct: Autodesk MapGuide® Enterprise web-based mapping software extends the value of your map and design tools.
Incorrect: MapGuide web-based mapping software extends the value of your map and design tools.
Correct: Autodesk® Design Academy software and curriculum provide the programs of choice for secondary schools.
Incorrect: ADA software and curriculum provide the programs of choice for secondary schools.
3. Properly Identify Autodesk TrademarksUse the ® to indicate Autodesk’s fully registered trademarks (or "marks") and the ™ to indicate our claimed trademarks. Please make the trademark symbol a superscript (® or ™), large enough to be clearly legible without benefit of magnification, and position it immediately after the trademark to which it applies (AutoCAD® Architecture, Autodesk MapGuide®, Autodesk® Robot™, Inventor LT™, Autodesk® Smoke® ). 4. Trademark Symbol UsageIt is necessary that you include the appropriate trademark symbol, whether ® or ™, with the associated mark only in the first prominent mention on a piece of marketing collateral, including introductory paragraphs, as well as in the first mention in text copy (but not including headlines, headings, or paragraph titles). In a newsletter, include the trademark symbol the first time a mark is mentioned within each article. In a publication consisting of chapters or on websites such as product centers, include the appropriate trademark symbol the first time a mark is mentioned in each chapter, or on each new web page. As stated above, you need to include the ™ or ® designation only the first time you reference a trademark in a document. However, if you are citing or listing a series of product titles, include the appropriate symbols with each name, e.g., AutoCAD®, AutoCAD® Revit® Architecture Suite, AutoCAD® Inventor® Professional Suite, Autodesk® Revit® Architecture, Autodesk® 3ds Max®, Autodesk® 3ds Max® Design, etc. 5. Product Names may Include One or More TrademarksPlease note: product names are not necessarily synonymous with trademarks. The trademark designation and protection apply only to that portion of the product name which is immediately to the left of the ® or ™ symbol.
Examples: With “Autodesk Streamline®,” the entire name is a fully registered trademark, not "Streamline" by itself With "Autodesk® Navisworks®," both portions of the name are registered trademarks With “AutoCAD® Architecture,” or "Autodesk® Vault," only the “AutoCAD” or "Autodesk" portions of the product names are registered trademarks With “Autodesk® Mudbox™,” the “Autodesk” portion is a registered mark and the “Mudbox” portion is a (claimed) trademark.
For an up-to-date list of our currently offered products, including their appropriate trademark symbols, refer to the Current Products List page. 6. Multi-Word TrademarksIf “Autodesk” or “AutoCAD” is part of another trademark, include "AutoCAD" or "Autodesk" in all written references to the mark. Correct: Autodesk MapGuide®
Incorrect: MapGuide® Correct: Autodesk Streamline®
Incorrect: Streamline® Correct: AutoCAD LT®
Incorrect: LT® or LT
7. Communications and Materials that Require Trademark SymbolsIt is important that the appropriate™ or ® symbols are included with our trademarks in the following prominent uses: product packaging, labels, product manuals, company or product websites, promotional collateral or brochures, books or other commercial publications, data sheets, and advertisements. Autodesk-authored press releases do not currently require use of trademark symbols within the press release, but it is important that you include an accurate trademark paragraph, including a copyright notice and disclaimer (tradegraph) on all press releases. (See below.) 8. Trademark Paragraph and Copyright Notice (Tradegraph)At the end of the entire communication, collateral material, publication, or other material ("material") or on the copyright notice page of the material that references Autodesk trademarks, include one tradegraph incorporating a list of all applicable trademarks used throughout the material (see below). Do not include the the ® or ™ symbols in the tradegraph, however. Trademark paragraph, including copyright notice (tradegraph):
“Autodesk, AutoCAD* [*if/when mentioned in the pertinent material, followed by an alphabetical list of all other trademarks mentioned in the material] are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © [insert year material is published, e.g., 2009] Autodesk, Inc. All rights reserved.” 9. DWG Trademark GuidelinesDWG is the name of Autodesk’s proprietary file format and technology used in AutoCAD® software and related products. Because of the prominence of the DWG name in connection with AutoCAD-based products, and the considerable marketing and sales of AutoCAD products over the years, the DWG name has come to be closely associated with Autodesk. DWG has served and now serves as an Autodesk trademark. The status of DWG as both an Autodesk® file format name and an Autodesk trademark means that certain uses of DWG, without prior permission from Autodesk, are permissible while others are not. These are illustrative guidelines on proper use of the name DWG: You may cite to DWG as a file name in a referential phrase such as "works with DWG," "for use with DWG," "for DWG," or "compatible with DWG.” If you do so, please disclose that DWG is the native file format for Autodesk’s AutoCAD® software. Any phrases with references to DWG must be accurate and not misleading. You should not adopt or use product, service, or company names that could cause confusion about affiliation with or endorsement by Autodesk. Do not, for example, cite to the DWG name or to any other Autodesk trademark at the beginning of, or otherwise as the most prominent part of, your product, service or company name. You should maintain a visual distinction between your company and product name, on the one hand, and DWG or any other Autodesk trademark, on the other. For example, Acme Co.’s “ALPHABETA for DWG” is permissible. You should not create or use any logos that include DWG or any other Autodesk trademark unless your use is pursuant to a license from Autodesk. For example, you should not create your own DWG compatibility logo without permission from Autodesk. You should not use Autodesk’s DWG logo without a license from Autodesk. This is Autodesk's DWG logo: You should only use Autodesk’s DWG-related trademarks, such as DWG TrueView™ and DWG TrueConvert™, RealDWG™ in compliance with Autodesk’s general trademark guidelines, a copy of which is available on Autodesk’s website (www.autodesk.com). You should not state or suggest that you have, or are claiming, rights in the DWG name or any other Autodesk trademark. You should not apply to register as trademarks any names incorporating DWG. You should not registere any Internet domain names incorporating DWG, unless such domain names are not misleading or confusing, and unless you include clear and conspicuous trademark attribution to Autodesk on the homepage of the corresponding website.
10. Domain NamesUnless you are an actual Autodesk corporate entity, do not use or permit other third parties, including channel sales partners, VARs, or others, to use or incorporate Autodesk's trademarks in your or the third party's domain names. 11. Third-Party TrademarksWhen possible, designate third-party trademarks by the ™, if unregistered, and by the ®, if registered. Unless the third party in question has a specific attribution requirement (such as "Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences", the tradegraph (see paragraph 8, above) will attribute third-party trademarks by using the statement: “All other brand names, product names, or trademarks belong to their respective holders.” If you are uncertain about which designation a third-party trademark should have, we recommend looking at its corporate website to see how the company does it. For additional trademark information, contact the Autodesk Legal Department. | |
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