| | | Defining Design. Design is an activity that synthesizes multiple opportunities and constraints into an integrated, holistic, and satisfying solution. Design is pervasive: it spans the creation of beautiful objects, functional tools, the character and fabric of a city, and the telling of a visual story. Clarifying the Value of Design. Design provides multiple dimensions of value, and good design strives to address a maximum number of dimensions simultaneously: - Economic — Growing the productivity of entire industries and regions
- Social — Addressing the world's grand challenges
- Business — Creating competitive separation
- Environmental — Developing sustainable systems
- Cultural — Expressing the values and aspirations of societies
- Aesthetic — Producing products and experiences that delight their users
|
