Design Visualization

Autodesk Announces 3ds Max Design 2010 Software

New Software Capabilities Help Design Professionals Make Creative Decisions Faster

SAN RAFAEL, Calif., Feb. 9, 2009Autodesk, Inc. (NASDAQ: ADSK) has announced Autodesk 3ds Max Design 2010—the latest version of its modeling, animation and rendering software for design professionals. The 2010 release includes a broad range of new features and enhancements that accelerate design iteration and help architects achieve more sustainable designs.

Autodesk 3ds Max Design software enables architects, designers, engineers and visualization specialists to explore, validate and communicate their creative ideas—from initial concept models to final, cinema-quality presentations. 3ds Max Design offers digital continuity with the AutoCAD, Revit and Autodesk Inventor software families of products, enabling the reuse of design data for visualization.

Key Highlights of 3ds Max Design 2010

At least 350 new features have been added to Autodesk 3ds Max Design 2010 software. New features and enhancements include:

  • The addition of render-like effects in the viewport display—such as soft shadowing, exposure control and ambient occlusion—offers near photo-real quality for fast decision making.
  • A new Graphite modeling and texturing system, which introduces at least 100 new creative tools, helps designers explore and rapidly iterate their ideas.
  • A real-time lighting analysis solution for validating the effect of direct lighting, along with the newly certified Exposure technology, helps users create more sustainable designs.
  • An extensive library of particle effects and flickerless rendering improvements help users communicate design intent, bringing their story to life using the latest in game and film technology.

A full list of new features in 3ds Max Design 2010 is available at

Pricing and Availability

Autodesk anticipates that 3ds Max Design 2010 will be available in English during spring 2009. Autodesk expects to announce Autodesk 3ds Max 2010 software for entertainment professionals in March 2009. The Autodesk suggested retail price for Autodesk 3ds Max Design 2010 is US$3,495*. The suggested retail price to upgrade from either 3ds Max 2009 or 3ds Max Design 2009 to 3ds Max Design 2010 is US$895*. Autodesk Subscription is available for purchase simultaneously with the product or upgrade purchase. The Autodesk suggested retail price for Autodesk Subscription for 3ds Max Design 2010 is US$495* per year.
*International pricing may vary.

About Autodesk

Autodesk, Inc., is a world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit

Autodesk, AutoCAD, Exposure, Inventor, Revit and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
© 2009 Autodesk, Inc. All rights reserved.