Creative BridgeRepurposing your digital assets lets you attain new levels of visualization efficiency that will generate value for your organization. Today's consumer expects your branding and promotional messages to be compelling, visually engaging, and accurate. Digitally-generated or enhanced marketing imagery is one of the fastest, most cost-effective ways to achieve this. Knowing that the time it takes to create physical prototypes and traditional photography for marketing materials decreases the efficiency and innovation of your workflow, Autodesk has developed a solution called Creative Bridge.
The Creative Bridge enables you to repurpose existing 3D digital assets created in the design and engineering process, significantly reducing the time and costs associated with producing all forms of marketing materials—and giving you more flexibility throughout the creative process. How It WorksWhen you partner with Autodesk, your Creative Bridge begins with members of the Professional Services division becoming acquainted with your specific strategies, goals and current workflows. From there we move on to creating a custom-tailored roadmap illustrating where you wish to go—and how best to get there.
After the development of your roadmap Professional Services can assist you in its implementation by functioning as a seamless, one-stop resource for CAD file cleaning, 3D model assembly and repair, and model rendering optimization. We can also interface with your rendering house(s) to streamline the overall rendering pipeline, thereby assisting you and your agency/agencies by acting as the subject matter expert while your agency continues to drive creative development.
Once you have a Creative Bridge pipeline functioning and optimized, if you wish to take the technical data preparation in-house, Autodesk can help you do that as well. Services we offer that may be used to support the effective deployment of an internal Creative Bridge workflow include: workflow consulting and pipeline design; education and customized training; as well as development of a visualization repository that enables creatives to develop custom configurations of product models prior to extraction. BenefitsThe benefits that come with implementing a Creative Bridge include: - Reduced Production Costs—Using 3D art assets reduces or removes the costs associated with traditional photography and film shoots and eliminates the need to build physical prototypes. Digital assets also provide the ability to iterate rapidly and to repurpose models and animations.
- Speed to Market—Precise digital representations free you from physical products and prototypes for research or art production. Moreover, a streamlined digital art pipeline lets you create rendered images and video output indistinguishable from photography or film, in a fraction of the time.
- Creative Flexibility—While working seamlessly with 2D art tools, 3D graphics and animation operate outside of the physical limitations of photography, film, hand-illustration and 2D software, enabling you to attain physically impossible visuals.
- Interactive Marketing—Engage consumers at a deeper level by introducing them to new types of interactive digital experiences such as real-time product configurations, fly-throughs, games and interactive turntables.
Let Autodesk Professional Services show you how a Creative Bridge can augment the ROI of your visualization workflow. For more information, please contact us through our online Information Request Form or contact your local Sales Office. | 